Four northern Italian regions launch joint campaign on Move-In and cleaner travel

Four northern Italian regions, Emilia-Romagna, Lombardy, Piedmont and Veneto, have launched a joint awareness campaign called "4 Regions, 4 good reasons". It promotes Move-In, a monitoring system that lets older, more polluting cars keep driving under environmental limits as long as they stay within a yearly mileage cap, and it also highlights cleaner ways to get around. The campaign is funded by Italy's Ministry of the Environment and Energy Security and will appear across TV, radio, print, billboards and social media.

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